What factors are causing PTW's localization turnaround times to increase by 25% for mobile game projects?

Introduction

Localization turnaround times increasing by 25% for mobile game projects at PTW is a significant issue that demands immediate attention. This problem could impact game release schedules, user satisfaction, and ultimately, revenue. I'll approach this analysis systematically, focusing on identifying potential root causes, validating hypotheses, and developing both short-term and long-term solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a recent change in processes or tools. Has PTW implemented any new localization software or workflows in the past 3-6 months?

Why it matters: Recent changes often correlate with performance shifts. Expected answer: Yes, a new translation management system was introduced. Impact on approach: If true, we'd focus on system integration and training issues.

• Considering the specificity of mobile games, I'm wondering about complexity changes. Has there been an increase in the average word count or technical complexity of recent mobile game projects?

Why it matters: Content complexity directly affects localization time. Expected answer: Mobile games have become more narrative-driven recently. Impact on approach: If confirmed, we'd look into content optimization and resource allocation.

• Thinking about team dynamics, I'm curious about staffing. Has there been any significant turnover or expansion in the localization team recently?

Why it matters: Team changes can impact productivity and processes. Expected answer: Some senior localizers left in the past quarter. Impact on approach: If true, we'd focus on knowledge transfer and team capacity.

• Considering external factors, I'm wondering about client relationships. Have there been changes in how clients provide source materials or approve translations?

Why it matters: Client processes can significantly impact turnaround times. Expected answer: Some clients have introduced additional review stages. Impact on approach: If confirmed, we'd look into client communication and workflow optimization.