What factors are contributing to the sudden drop in merchant adoption of Riskified's Policy Protect feature in the APAC region?

Introduction

The sudden drop in merchant adoption of Riskified's Policy Protect feature in the APAC region is a critical issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications for our product strategy.

Step 1

Clarifying Questions (3 minutes)

• Given the regional specificity, I'm wondering about market dynamics. Has there been any significant change in the APAC e-commerce landscape recently?

Why it matters: Understanding regional context is crucial for pinpointing the issue. Expected answer: Possible shifts in market trends or new regulations. Impact on approach: Would focus on regional-specific factors if confirmed.

• Considering the feature's core functionality, I'm curious about recent changes. Have there been any updates to Policy Protect in the last 3-6 months?

Why it matters: Product changes often correlate with adoption fluctuations. Expected answer: Information on recent feature updates or lack thereof. Impact on approach: Would investigate feature-specific issues if changes occurred.

• Thinking about user segments, I'm interested in the adoption patterns. Are we seeing this drop across all merchant types, or is it concentrated in specific segments?

Why it matters: Helps narrow down potential user-specific issues. Expected answer: Data on affected merchant segments. Impact on approach: Would tailor analysis to specific user groups if applicable.

• Reflecting on the term "sudden," I'm wondering about the timeframe. Over what period did we observe this drop in adoption?

Why it matters: Helps correlate the issue with potential triggering events. Expected answer: Specific timeframe of the adoption decline. Impact on approach: Would align investigation with the identified timeline.