Introduction
SEI Investments's Institutional Group has experienced a 10% decline in assets under management for its Outsourced Chief Investment Officer (OCIO) services since the beginning of the year. This significant drop warrants a thorough investigation to identify the root cause and develop effective solutions. I'll approach this analysis systematically, examining both internal and external factors that could contribute to this decline.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: This helps distinguish between industry-wide trends and SEI-specific issues. Expected answer: The market has remained relatively stable. Impact on approach: If the market is stable, we'll focus more on internal factors.
Why it matters: This could reveal targeted issues or changing client needs. Expected answer: The decline is more pronounced in mid-sized institutional clients. Impact on approach: We'd prioritize investigating factors affecting this specific segment.
Why it matters: This could identify internal decisions impacting client retention. Expected answer: No major changes have been implemented recently. Impact on approach: We'd focus more on external factors or gradual internal shifts.
Why it matters: This could reveal if underperformance is driving the decline. Expected answer: Performance has been in line with or slightly below benchmarks. Impact on approach: We'd investigate if communication of performance or client expectations need adjustment.
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