Why has customer interest in StoreDot's silicon-dominant anode technology declined by 25% compared to the previous year's inquiries?

Introduction

The decline in customer interest for StoreDot's silicon-dominant anode technology by 25% compared to last year's inquiries is a significant issue that requires thorough investigation. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both immediate and long-term implications for the product and company.

Step 1

Clarifying Questions (3 minutes)

• Considering the technology's novelty, I'm wondering about market readiness. Has there been any shift in the electric vehicle industry's adoption timeline for next-generation battery technologies?

Why it matters: This could indicate whether the decline is specific to StoreDot or an industry-wide trend. Expected answer: The industry adoption timeline remains unchanged. Impact on approach: If the timeline has shifted, we'd need to reassess our go-to-market strategy.

• Looking at our marketing efforts, I'm curious about any changes in our outreach strategy. Have we maintained consistent communication about our technology's benefits and progress over the past year?

Why it matters: A change in marketing approach could directly impact customer inquiries. Expected answer: Marketing efforts have remained consistent. Impact on approach: If marketing has changed, we'd need to evaluate the effectiveness of our current strategy.

• Considering potential technical hurdles, has there been any unexpected challenges or setbacks in the development of the silicon-dominant anode technology over the past year?

Why it matters: Technical issues could affect customer confidence and interest. Expected answer: No major technical setbacks have occurred. Impact on approach: If there have been challenges, we'd need to address both the technical issues and their communication to customers.

• Thinking about our customer base, I'm wondering if there's been any shift in the types of companies or industries expressing interest in our technology. Has the composition of our potential customer base changed significantly?

Why it matters: This could indicate whether we're targeting the right audience or if market dynamics have shifted. Expected answer: The customer base composition has remained relatively stable. Impact on approach: If there's been a shift, we may need to reassess our target market and value proposition.