For Glance's gaming platform, should we emphasize adding more casual games to attract a wider audience or focus on fewer, higher-quality games to increase user retention?

Introduction

For Glance's gaming platform, we're facing a critical trade-off between expanding our game library with more casual titles to attract a wider audience or focusing on fewer, higher-quality games to increase user retention. This decision will significantly impact our product strategy, user acquisition, and long-term growth. I'll analyze this trade-off by examining our current product, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on our current user base, I'm thinking we might be seeing a plateau in growth. Could you share some insights on our recent user acquisition and retention trends?

Why it matters: Helps understand the urgency of the trade-off decision Expected answer: Slowing growth in new users, but stable retention Impact on approach: Would emphasize the need for a balanced strategy

• Considering our revenue model, I assume we're primarily monetizing through in-app purchases or ads. How does our current game mix contribute to our overall revenue?

Why it matters: Informs the potential financial impact of the trade-off Expected answer: Higher-quality games drive more in-app purchases, casual games more ad views Impact on approach: Would influence the weighting of different metrics in the decision

• Looking at our technical infrastructure, how scalable is our platform for adding a significant number of new casual games?

Why it matters: Determines the feasibility of rapidly expanding our game library Expected answer: Current infrastructure can handle moderate growth, but major expansion would require upgrades Impact on approach: Would factor in technical constraints and potential costs

• Regarding our development resources, what's our current capacity for creating or curating high-quality games versus onboarding multiple casual titles?

Why it matters: Assesses the practical implications of each strategy Expected answer: Limited in-house development for high-quality games, easier to onboard casual titles Impact on approach: Would consider resource allocation and potential partnerships

• Considering market trends, how do you see the casual gaming market evolving in the next 12-18 months?

Why it matters: Helps align our strategy with future market dynamics Expected answer: Growing market with increasing competition from social media platforms Impact on approach: Would influence the urgency and extent of our casual game expansion