Introduction
The Facebook Avatar team is facing a critical decision: should we enable full-body avatars with basic expressions or maintain the current upper body with more detailed facial features? This trade-off involves balancing user engagement, technical feasibility, and potential impact on the broader Facebook ecosystem. I'll analyze this decision through the lens of user experience, technical constraints, business goals, and long-term strategic implications.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas we'll explore in this analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps prioritize user needs and potential impact on engagement Expected answer: Mixed feedback, with younger users favoring full-body options Impact on approach: Would influence the target demographic for initial rollout
Why it matters: Determines technical feasibility and resource requirements Expected answer: Capable, but may require optimization for large-scale deployment Impact on approach: Would affect implementation timeline and resource allocation
Why it matters: Ensures alignment with long-term company vision Expected answer: Critical component of our metaverse roadmap Impact on approach: Would justify higher investment and faster development
Why it matters: Assesses potential revenue implications Expected answer: Upper body features currently drive more purchases Impact on approach: Would influence the balance between customization options and body coverage
Why it matters: Helps prioritize the decision within our overall product strategy Expected answer: Aiming for Q4 launch to coincide with new VR product release Impact on approach: Would impact the scope of initial release and testing timeline
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