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Product Management Trade-Off Question: Facebook avatar full-body vs detailed facial features decision

Asked at Meta

15 mins

The Facebook Avatar team is debating: should we enable full-body avatars with basic expressions or maintain current upper body with more detailed facial features?

Product Trade-Off Medium Member-only
Feature Prioritization User Experience Design Strategic Thinking Social Media Virtual Reality Gaming
Social Media User Experience Metaverse Product Trade-Off Avatar Design

Introduction

The Facebook Avatar team is facing a critical decision: should we enable full-body avatars with basic expressions or maintain the current upper body with more detailed facial features? This trade-off involves balancing user engagement, technical feasibility, and potential impact on the broader Facebook ecosystem. I'll analyze this decision through the lens of user experience, technical constraints, business goals, and long-term strategic implications.

Analysis Approach

I'd like to outline my approach to ensure we're aligned on the key areas we'll explore in this analysis.

Step 1

Clarifying Questions (3 minutes)

  • Based on recent user feedback, I'm thinking there might be a strong demand for full-body avatars. Could you share any insights from our user research or engagement data regarding avatar usage and preferences?

Why it matters: Helps prioritize user needs and potential impact on engagement Expected answer: Mixed feedback, with younger users favoring full-body options Impact on approach: Would influence the target demographic for initial rollout

  • Considering our current technical infrastructure, I'm assuming we have the capability to render full-body avatars. Can you confirm our rendering capabilities and any potential scalability concerns?

Why it matters: Determines technical feasibility and resource requirements Expected answer: Capable, but may require optimization for large-scale deployment Impact on approach: Would affect implementation timeline and resource allocation

  • Looking at our strategic priorities, I'm thinking this might align with our push for more immersive social experiences. How does this avatar decision tie into our broader metaverse strategy?

Why it matters: Ensures alignment with long-term company vision Expected answer: Critical component of our metaverse roadmap Impact on approach: Would justify higher investment and faster development

  • Regarding our monetization strategy, I'm curious about the potential impact on avatar-related purchases. Do we have data on user spending patterns for avatar customization?

Why it matters: Assesses potential revenue implications Expected answer: Upper body features currently drive more purchases Impact on approach: Would influence the balance between customization options and body coverage

  • Considering our product roadmap, I'm wondering about the urgency of this decision. Is there a specific launch window or dependent feature we're targeting?

Why it matters: Helps prioritize the decision within our overall product strategy Expected answer: Aiming for Q4 launch to coincide with new VR product release Impact on approach: Would impact the scope of initial release and testing timeline

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