Should Fever prioritize expanding its event catalog to attract more users or focus on improving the user experience for existing popular events?

Introduction

The trade-off question at hand is whether Fever should prioritize expanding its event catalog to attract more users or focus on improving the user experience for existing popular events. This scenario involves balancing growth through content expansion versus enhancing engagement and retention through improved user experience. I'll analyze this trade-off by examining the current product landscape, potential impacts, and data-driven decision-making processes.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Fever is a event discovery and ticketing platform. Could you confirm if this is correct and provide any additional context about Fever's current market position and primary revenue streams?

Why it matters: Understanding the business model informs prioritization of growth vs. retention strategies. Expected answer: Confirmation of business model and insight into revenue sources (e.g., ticket sales, partnerships). Impact on approach: Would help determine if expanding the catalog or improving UX aligns better with current revenue drivers.

• Business Context: Based on Fever's growth stage, I'm thinking this decision might be critical for upcoming funding or expansion plans. How does this trade-off align with our current strategic priorities and financial targets?

Why it matters: Helps prioritize solution against business objectives and resource allocation. Expected answer: Insight into growth targets, profitability goals, or upcoming strategic initiatives. Impact on approach: Would influence whether to focus on rapid growth or sustainable engagement metrics.

• User Impact: I'm considering the different user segments we serve. Can you share any data on user retention rates and engagement levels across various event categories?

Why it matters: Identifies which user segments might benefit most from catalog expansion vs. UX improvements. Expected answer: Breakdown of user engagement metrics by event type or user segment. Impact on approach: Would guide targeting of UX improvements or inform which event categories to expand.

• Technical Feasibility: Considering our current platform architecture, I'm curious about the technical complexity of scaling our event catalog versus implementing UX improvements. What are our main technical constraints or opportunities in each direction?

Why it matters: Assesses feasibility and resource requirements for each option. Expected answer: Overview of technical challenges or advantages for catalog expansion and UX improvements. Impact on approach: Would influence timeline and resource allocation for implementing either strategy.

• Resource Allocation: Given our current team structure, I'm wondering about our capacity to execute on either option. What resources (team members, budget) do we have available for this initiative?

Why it matters: Determines the scope and timeline of potential solutions. Expected answer: Overview of available team members, skills, and budget for the project. Impact on approach: Would help scale the solution to fit within current resource constraints or identify need for additional resources.