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Product Management Trade-off Question: Google Docs formatting options versus document file size optimization

Your manager at Google asks about Docs: should we add more formatting options that increase file size, or keep current options with smaller documents?

Product Trade-Off Medium Member-only
Feature Prioritization Data Analysis Strategic Decision Making Cloud Computing SaaS Productivity Software
User Experience Google Product Trade-Offs Performance Optimization Cloud Storage

Introduction

The trade-off we're considering for Google Docs is whether to add more formatting options that increase file size or maintain the current options with smaller documents. This decision impacts user experience, technical performance, and product strategy. I'll analyze this trade-off by examining user needs, technical constraints, and business implications to provide a strategic recommendation.

Analysis Approach

I'll start by clarifying key aspects of the situation, then systematically evaluate the trade-off using a structured framework to ensure we consider all relevant factors.

Step 1

Clarifying Questions (3 minutes)

  • Based on recent user feedback, I'm thinking there might be a demand for more advanced formatting. Could you share any insights from our user research or support tickets regarding formatting requests?

Why it matters: Helps gauge actual user need vs. perceived demand Expected answer: Mixed feedback, power users want more, casual users satisfied Impact on approach: Would influence prioritization of new features

  • Considering our revenue model, I'm curious about the impact on our enterprise customers. How does our current formatting capability compare to competitors in the enterprise space?

Why it matters: Enterprise customers are a key revenue source Expected answer: Some competitors offer more advanced formatting Impact on approach: Might prioritize enterprise-focused formatting options

  • From a technical perspective, I'm wondering about our current infrastructure. What's our current average document size, and how much additional load could our servers handle if file sizes increased?

Why it matters: Ensures we don't compromise performance Expected answer: Current average is X MB, servers can handle Y% increase Impact on approach: Would set technical constraints for new features

  • Thinking about our product roadmap, how does this potential change align with our plans for collaborative features or integration with other Google Workspace products?

Why it matters: Ensures consistency with overall product strategy Expected answer: Aligns with plans for tighter integration with Slides/Sheets Impact on approach: Would influence which formatting options to prioritize

  • Regarding our development resources, what's our current team capacity for implementing new formatting features versus optimizing existing ones?

Why it matters: Helps balance feature development with performance optimization Expected answer: Limited resources, team focused on core functionality Impact on approach: Might lead to phased implementation or feature prioritization

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