As PM for Instagram Creator Studio, would you offer advanced analytics with slower loading or basic metrics with instant access?

Introduction

As the PM for Instagram Creator Studio, we're facing a critical trade-off between offering advanced analytics with slower loading times or basic metrics with instant access. This decision impacts creators' ability to understand their performance and optimize their content strategy. I'll analyze this trade-off by examining user needs, technical constraints, and business implications to determine the best path forward.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about the current state of Creator Studio. Could you share any recent user feedback or pain points related to analytics?

Why it matters: Helps prioritize features based on user needs Expected answer: Creators want more in-depth data but complain about load times Impact: Would influence which metrics to prioritize in basic vs. advanced offerings

• Business Context: Based on our revenue model, I assume analytics indirectly impact monetization through creator engagement. How critical is Creator Studio's performance to our overall business goals?

Why it matters: Aligns solution with company priorities Expected answer: Highly important for creator retention and platform growth Impact: Would justify more resources for optimization if deemed critical

• User Impact: I'm considering different creator segments. Can you provide a breakdown of our user base by follower count or content type?

Why it matters: Ensures solution caters to diverse creator needs Expected answer: Mix of micro-influencers, mid-tier, and top creators across various niches Impact: Might lead to segmented analytics offerings based on creator tiers

• Technical: Regarding the slower loading for advanced analytics, what's the current average load time, and what's our target?

Why it matters: Defines the scope of the technical challenge Expected answer: Current 5-7 seconds, target under 3 seconds Impact: Influences whether to optimize current system or explore new technical solutions

• Timeline: Is there any upcoming product launch or major event that this decision needs to align with?

Why it matters: Helps set realistic implementation timelines Expected answer: Creator conference in Q4 where we showcase new features Impact: Might prioritize quick wins for basic metrics if timeline is tight