The Instagram Explore team is discussing: should we implement more content categories or improve existing category accuracy?

Introduction

The Instagram Explore team is facing a critical decision: should we implement more content categories or improve existing category accuracy? This trade-off involves balancing the breadth of content discovery against the precision of recommendations. I'll analyze this scenario using a structured approach, considering user experience, business impact, and technical feasibility.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming this is a strategic decision for the Explore feed. Is this correct, or are we considering other areas of Instagram as well?

Why it matters: Defines the scope of our analysis and potential impact. Expected answer: Focus is on Explore feed. Impact: Narrower scope allows for more targeted solutions.

• Business Context: How does Explore currently contribute to our key revenue streams and user engagement metrics?

Why it matters: Helps prioritize the trade-off against business objectives. Expected answer: Significant contributor to ad revenue and time spent in-app. Impact: Higher priority if it's a major revenue driver.

• User Impact: What user segments are we most concerned about for this decision?

Why it matters: Different user groups may have varying needs and behaviors. Expected answer: Focus on high-value creators and power users. Impact: May lean towards accuracy for retention of key users.

• Technical Feasibility: What are our current limitations in improving category accuracy?

Why it matters: Determines if accuracy improvements are realistic. Expected answer: Challenges with AI model refinement and data quality. Impact: If significant barriers exist, may favor new categories.

• Resource Allocation: Do we have the team capacity to pursue both options simultaneously, even at a smaller scale?

Why it matters: Influences whether this is a true either/or decision. Expected answer: Limited resources require focusing on one option. Impact: If resources allow, could consider a hybrid approach.