For Melorra's mobile app, should we emphasize showcasing new collections or improving the virtual try-on feature to drive user engagement?

Introduction

For Melorra's mobile app, we're facing a critical trade-off between showcasing new collections and improving the virtual try-on feature to drive user engagement. This decision will significantly impact our product strategy and user experience. I'll analyze this trade-off by examining our business context, user needs, technical considerations, and potential outcomes.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking our revenue model might heavily rely on new collection sales. Could you share how our revenue is split between new collections and existing inventory?

Why it matters: Helps prioritize features based on revenue impact Expected answer: 60-70% from new collections Impact on approach: Higher focus on showcasing new collections if true

• User Impact: Based on user feedback, I suspect the virtual try-on feature might be more critical for conversion rates. Do we have data on how virtual try-on impacts purchase decisions?

Why it matters: Determines the potential ROI of improving virtual try-on Expected answer: 30-40% increase in conversion for users who use virtual try-on Impact on approach: Prioritize virtual try-on if conversion impact is significant

• Technical Feasibility: I'm assuming both options require similar development resources. Is there any significant technical complexity or limitation for either option?

Why it matters: Influences timeline and resource allocation Expected answer: Virtual try-on improvements require more complex AR integration Impact on approach: May need to phase virtual try-on improvements if technically challenging

• Resource Constraints: Given our current team structure, I'm thinking we might need to choose one option to focus on. Do we have the capacity to work on both simultaneously?

Why it matters: Determines if we need to make a strict trade-off or can pursue both Expected answer: Limited resources, need to prioritize one option Impact on approach: Forces a more decisive recommendation if resources are constrained

• Timeline Pressure: Considering the upcoming holiday season, I'm wondering if there's urgency to implement one of these options soon. What's our target timeline for this decision?

Why it matters: Influences the scope and ambition of our recommendation Expected answer: Need to implement before Q4 holiday season Impact on approach: May need to recommend a phased approach or quick wins