Should MLB prioritize in-stadium fan experience enhancements or focus on improving its digital viewing options for at-home audiences?

Introduction

The MLB faces a critical trade-off between enhancing the in-stadium fan experience and improving digital viewing options for at-home audiences. This decision will significantly impact fan engagement, revenue streams, and the league's long-term growth strategy. I'll analyze this trade-off by examining key stakeholders, metrics, and potential outcomes to provide a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on recent trends, I'm thinking MLB might be experiencing a decline in stadium attendance. Could you provide data on stadium attendance trends over the past 5 years?

Why it matters: Helps understand the urgency of in-stadium enhancements Expected answer: Gradual decline in attendance Impact on approach: Would prioritize in-stadium experience if decline is significant

• Considering the digital landscape, I'm assuming MLB has existing digital viewing options. Can you outline the current digital offerings and their performance metrics?

Why it matters: Establishes baseline for digital improvements Expected answer: Existing streaming service with moderate adoption Impact on approach: Would focus on enhancing current platform rather than building new ones

• Looking at revenue streams, I'm thinking broadcast rights might be a significant portion of MLB's income. What percentage of revenue comes from TV deals versus in-stadium sales?

Why it matters: Helps balance investment between digital and physical experiences Expected answer: Majority from TV deals, but significant in-stadium revenue Impact on approach: Would influence resource allocation between the two options

• Regarding user segments, I'm assuming there's a difference in demographics between in-stadium and at-home viewers. Can you provide insights into these audience profiles?

Why it matters: Ensures solutions cater to specific user needs Expected answer: Younger audience for digital, more diverse for in-stadium Impact on approach: Would tailor features to each segment's preferences

• Considering technical feasibility, I'm thinking about potential 5G implementations in stadiums. What's the current state of connectivity infrastructure in MLB stadiums?

Why it matters: Impacts potential for tech-driven in-stadium enhancements Expected answer: Varied levels of implementation across stadiums Impact on approach: Would influence the types of in-stadium experiences proposed