If leading Netflix Mobile, would you implement more Netflix mobile-specific features that increase app size, or maintain current mobile experience?

Introduction

The trade-off we're considering for Netflix Mobile is whether to implement more mobile-specific features that increase app size or maintain the current mobile experience. This decision involves balancing user experience, technical constraints, and business goals. I'll analyze this trade-off by examining product understanding, metrics, experimentation, and decision-making frameworks.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about the current state of Netflix Mobile. Could you share some insights on its performance and user satisfaction levels?

Why it matters: Helps establish a baseline for improvement Expected answer: Mixed performance, room for enhancement Impact on approach: Would influence the urgency of implementing changes

• Business Context: Based on Netflix's recent strategic shifts, I'm curious about the priority of mobile growth. How does mobile fit into Netflix's overall business strategy for the next 1-2 years?

Why it matters: Aligns solution with company objectives Expected answer: High priority, focus on emerging markets Impact on approach: Would justify more aggressive feature development

• User Impact: Considering Netflix's diverse user base, I'm wondering about the primary user segments for mobile. Can you provide a breakdown of our mobile user demographics and their usage patterns?

Why it matters: Ensures solution caters to key user groups Expected answer: Younger demographics, high usage in commute hours Impact on approach: Would influence feature selection and optimization

• Technical: Given the potential increase in app size, I'm thinking about our current technical limitations. What's our current app size, and what's the threshold before we start seeing significant user drop-off?

Why it matters: Defines technical constraints for new features Expected answer: Current size around 100MB, drop-off beyond 150MB Impact on approach: Would set boundaries for feature scope

• Resource: Considering the potential scope of this project, I'm curious about our team's capacity. What resources do we have available for mobile development in the next quarter?

Why it matters: Determines feasibility of implementation Expected answer: Dedicated mobile team, but competing priorities Impact on approach: Would influence timeline and feature prioritization