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Introduction
For Sectigo's Email Security products, we're facing a critical trade-off between emphasizing advanced threat protection features or focusing on simplifying deployment and management for SMBs. This decision will significantly impact our product strategy, market positioning, and customer satisfaction. I'll analyze this trade-off by examining our product understanding, key metrics, and potential experiments to inform our decision.
Analysis Approach
I'll start by asking clarifying questions, then dive into a structured analysis of the trade-off, considering both short-term and long-term impacts on our product and business goals.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps determine if we should prioritize SMB-focused features Expected answer: 70% enterprise, 30% SMB Impact on approach: Higher SMB percentage would lean towards simplification
Why it matters: Informs the urgency of advanced threat protection Expected answer: Significant increase in both frequency and sophistication Impact on approach: Higher increase would prioritize advanced features
Why it matters: Helps align the decision with our development cycles Expected answer: 3-4 months for either option Impact on approach: Shorter timeline might favor simplification
Why it matters: Determines if we can pursue both options simultaneously Expected answer: Limited overlap between teams Impact on approach: Separate teams could allow for parallel development
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Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$99.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question
