Is it better for Zapper to focus on expanding to new blockchain networks or deepening our integration with current ones?

Introduction

The trade-off we're examining today is whether Zapper should focus on expanding to new blockchain networks or deepening our integration with current ones. This decision is crucial for Zapper's growth strategy and market positioning. I'll analyze this trade-off by considering user needs, technical feasibility, business impact, and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking Zapper is a DeFi portfolio management tool. Could you confirm Zapper's current primary function and target user base?

Why it matters: Defines the scope of potential expansion or deepening. Expected answer: DeFi portfolio tracker for crypto enthusiasts. Impact: Shapes the focus of integration efforts.

• Business Context: Based on the trade-off, I assume revenue is tied to user activity. How does Zapper's revenue model currently work?

Why it matters: Helps prioritize expansion vs. deepening based on revenue potential. Expected answer: Transaction fees or premium features. Impact: Influences whether to focus on new users or increased engagement.

• User Impact: I'm guessing our users are primarily on Ethereum. What percentage of our users regularly interact with multiple blockchains?

Why it matters: Indicates demand for multi-chain functionality. Expected answer: 30-40% use multiple chains. Impact: Higher percentage would favor expansion to new networks.

• Technical: Considering the complexity of blockchain integrations, how resource-intensive is it to add a new network compared to deepening existing ones?

Why it matters: Affects feasibility and timeline of either option. Expected answer: New integrations are significantly more resource-intensive. Impact: Might favor deepening if new integrations are too costly.

• Timeline: Is there any urgent market pressure or competitor moves pushing us towards either option?

Why it matters: Helps prioritize short-term vs. long-term strategy. Expected answer: Increasing competition in multi-chain services. Impact: Might accelerate expansion plans if competition is heating up.