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Product Management Design Question: Facebook lending feature with trust circles and user flow diagram

Asked at Meta

12 mins

Build a feature for lending (goods) on Facebook.

Product Design Medium Member-only
Feature Design User Segmentation Problem Prioritization Social Media Sharing Economy Peer-to-Peer Platforms
User Experience Product Design Social Networking Sharing Economy Trust Systems

Introduction

Building a lending feature for Facebook presents an exciting opportunity to enhance user engagement and create value within the existing social network ecosystem. This feature would allow users to lend and borrow goods from their friends and connections, fostering a sense of community and resource sharing. I'll approach this design challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this feature would be integrated into Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it's for Facebook's main platform Impact on approach: Would leverage existing user base and social graph

  • I'm assuming we're working with Facebook's substantial resources. Are there any specific constraints we should consider?

Why it matters: Determines the scope and ambition of our solution Expected answer: No major constraints, but focus on feasibility Impact on approach: Balance innovation with practicality

  • Has Facebook conducted any user research on lending behaviors or sharing economy trends among its users?

Why it matters: Informs our understanding of user needs and behaviors Expected answer: Some preliminary research exists, but not extensive Impact on approach: Would incorporate available insights and propose additional research

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal is to create a seamless, trust-based lending feature that enhances user interactions and provides practical value. Does this align with your vision?

Define the Scope

Should we focus on personal goods lending for this product design challenge, or should we consider expanding to other types of lending (e.g., skills, time)?

Based on your answers, I'll assume we're focusing on personal goods lending within Facebook's existing platform, leveraging their user base and technology stack.

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