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Product Management Design Question: Facebook live audio streaming feature concept sketch

Asked at Meta

15 mins

Build a live audio streaming product for Facebook (pre-live-Audio-Rooms launch).

Product Design Hard Member-only
Product Strategy Feature Prioritization User Experience Design Social Media Technology Entertainment
Social Media User Engagement Facebook Product Design Audio Streaming

Introduction

Building a live audio streaming product for Facebook presents an exciting opportunity to tap into the growing demand for real-time, voice-based social interactions. As we approach this design challenge, we'll focus on creating a seamless, engaging experience that leverages Facebook's existing social graph and user base. Our goal will be to develop a product that not only meets user needs but also aligns with Facebook's strategic objectives.

Tip

Does this sound good? I'd like to confirm if this aligns with your vision for the product before we dive deeper.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is for Facebook's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's constraints and leverage existing resources. Expected answer: Yes, working within Facebook's ecosystem. Impact on approach: Would integrate with Facebook's existing features and user base.

  • Given Facebook's focus on connecting people, I assume the goal is to enhance social interactions through live audio. Does this align with your vision?

Why it matters: Ensures our solution aligns with Facebook's core mission. Expected answer: Yes, focusing on social connections is key. Impact on approach: Would prioritize features that foster community and engagement.

  • Are we working with any specific time or resource constraints for this project?

Why it matters: Helps prioritize features and set realistic expectations. Expected answer: 6-month timeline with a dedicated team. Impact on approach: Would focus on an MVP with core features, planning for future iterations.

  • Do we have access to any user research or data insights about demand for audio features on Facebook?

Why it matters: Informs our understanding of user needs and preferences. Expected answer: Limited data available from internal surveys. Impact on approach: Would suggest conducting additional user research early in the process.

Propose the Goal

Given Facebook's focus on connecting people and fostering communities, I believe the goal is to create a live audio streaming product that enhances social interactions, increases user engagement, and provides new ways for users to connect and share experiences in real-time. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a standalone feature within the Facebook app, or should we consider integration with existing features like Groups or Events?

Based on the answers provided, I'll assume we're designing a standalone feature within the Facebook app, with potential for future integration with other Facebook features. We'll work with a 6-month timeline and a dedicated team, focusing on an MVP with core features that can be expanded upon in future iterations.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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