You are the product manager for Lyft Direct Debit Card for drivers. The product just launched. How do you build this product's first dashboard?

Introduction

Building the first dashboard for Lyft Direct Debit Card for drivers is a critical task that requires careful consideration of product success metrics. To approach this challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will ensure we create a comprehensive dashboard that provides actionable insights for the product's success.

Step 1

Product Context

The Lyft Direct Debit Card is a financial product designed for Lyft drivers, offering instant access to their earnings and potential cashback rewards on everyday purchases. Key stakeholders include:

1. Drivers: Seeking quick access to earnings and financial benefits
2. Lyft: Aiming to improve driver satisfaction and retention
3. Banking partner: Providing the underlying financial infrastructure
4. Merchants: Offering cashback opportunities

User flow:

1. Driver signs up for the Lyft Direct Debit Card
2. Earnings are automatically deposited after each ride
3. Driver uses the card for purchases, potentially earning cashback
4. Driver manages their account through a mobile app

This product aligns with Lyft's strategy to enhance driver experience and loyalty. Compared to competitors like Uber's Instant Pay, Lyft Direct offers additional financial benefits beyond just quick access to earnings.

Product Lifecycle Stage: Early launch phase, focusing on adoption and establishing product-market fit.