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Product Management Design Question: Facebook feature to combat depression and self-harm using AI and social connections

Asked at Meta

15 mins

How would you create a feature on Facebook to combat depression, suicidality and self harm?

Product Design Hard Member-only
Feature Design User Empathy Ethical AI Implementation Social Media Mental Health Tech AI
Social Media Product Design Mental Health User Safety AI Ethics

Introduction

Creating a feature on Facebook to combat depression, suicidality, and self-harm is a critical and sensitive task that requires careful consideration. As we approach this design challenge, we'll need to balance effectiveness, user privacy, and ethical considerations. I'll outline a comprehensive strategy to develop a feature that can make a meaningful impact on users' mental health while aligning with Facebook's existing ecosystem and capabilities.

Tip

Does this approach sound good? I'd like to confirm before we dive deeper into the specifics.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Facebook's existing platform. Is that correct?

Why it matters: This helps frame the solution within Facebook's ecosystem and constraints. Expected answer: Yes, we're designing for Facebook's main platform. Impact on approach: We'll leverage existing Facebook features and align with their current product suite.

  • Are there any specific time or resource constraints we should consider for this project?

Why it matters: This helps us prioritize features and set realistic goals. Expected answer: We have a 6-month timeline with a dedicated team. Impact on approach: We'll focus on high-impact, achievable features within this timeframe.

  • Has Facebook conducted any internal research on mental health issues among its user base?

Why it matters: Existing data can inform our design decisions and user segmentation. Expected answer: Yes, there's some preliminary data available. Impact on approach: We'll use this data to guide our initial assumptions and validate them through further research.

  • Are we focusing on a global solution, or should we consider regional variations in mental health approaches?

Why it matters: Cultural differences can significantly impact how mental health issues are perceived and addressed. Expected answer: Start with a global approach, but consider major regional differences. Impact on approach: We'll design a core feature set with the flexibility to adapt to regional needs.

Propose the Goal

Given Facebook's focus on connecting people and fostering community, I believe our goal should be to create a feature that promotes mental well-being by leveraging social connections and providing timely support. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on developing a proactive detection and intervention system within the Facebook app? This would involve analyzing user behavior, providing resources, and facilitating connections with support networks.

Based on the answers, I'll assume we're developing a feature within the Facebook app, with a 6-month timeline, access to some preliminary research, and a focus on a global solution with regional considerations.

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