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Product Management Launch Question: Flying car MVP development and engineering workflow optimization for Cruise

Asked at Cruise

25 mins

Create an MVP for flying cars. Optimize the workflow for Cruise engineers.

Product Launch Hard Member-only
Product Strategy Cross-Functional Leadership Innovation Management Automotive Aerospace Urban Mobility
Autonomous Vehicles Workflow Optimization Product Launch MVP Development Flying Cars

Creating an MVP for Flying Cars: Optimizing Workflow for Cruise Engineers

Introduction

The challenge at hand is to create a Minimum Viable Product (MVP) for flying cars while optimizing the workflow for Cruise engineers. This ambitious project combines cutting-edge automotive technology with aviation, requiring a careful balance of innovation, safety, and practicality. Our goal is to develop a product that demonstrates the core functionality of a flying car while leveraging Cruise's existing expertise in autonomous vehicles.

I'll outline a comprehensive strategy that covers market analysis, product development, engineering workflow optimization, and launch planning. My approach will focus on creating a safe, functional MVP that can serve as a foundation for future iterations while ensuring efficient use of Cruise's engineering resources.

Tip

Throughout this discussion, I'll be emphasizing the unique challenges of merging automotive and aviation technologies, and how we can leverage Cruise's strengths in autonomous systems to create a groundbreaking product.

Step 1

Clarify Questions (3-4 minutes)

  • Looking at Cruise's existing autonomous vehicle technology, I'm assuming we'll be integrating these systems into the flying car MVP. Could you confirm if this is the case, or if we're starting from scratch with flight-specific systems?

Why it matters: Determines the extent of technology transfer and potential time savings. Expected answer: We'll be leveraging existing autonomous systems where possible. Impact on approach: Focus on adapting current systems for flight, rather than building entirely new ones.

  • Considering the regulatory landscape, are we targeting a specific geographic region for initial testing and eventual launch of the MVP?

Why it matters: Influences design requirements and compliance standards. Expected answer: Initial focus on a specific U.S. state with favorable regulations. Impact on approach: Tailor MVP features and testing protocols to meet local requirements.

  • Given the complexity of this project, what's our target timeline for delivering the MVP?

Why it matters: Affects the scope of features and the intensity of the development process. Expected answer: 18-24 months for initial MVP. Impact on approach: Prioritize core flight capabilities and safety features, leaving advanced functionalities for future iterations.

  • In terms of the end-user, are we focusing on consumer applications, or is this MVP primarily for commercial or government use?

Why it matters: Shapes the design priorities and go-to-market strategy. Expected answer: Initial focus on commercial applications with potential for government contracts. Impact on approach: Emphasize reliability, safety, and operational efficiency in the MVP design.

Based on these assumptions, our MVP will focus on integrating Cruise's autonomous driving technology with basic flight capabilities, targeting commercial applications in a specific U.S. region, with an 18-24 month development timeline.

Tip

I'll take a moment to reflect on these assumptions and ensure they align with Cruise's overall strategic goals before proceeding.

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