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Product Management Design Question: Whiteboard sketch of telemedicine app connecting patients to doctors

Asked at Meta

15 mins

Design a product to find a doctor during the pandemic.

Product Design Medium Member-only
Product Design User Segmentation Problem Prioritization Healthcare Telemedicine Digital Health
User Experience Product Design Healthcare Tech Pandemic Response Telemedicine

Introduction

Designing a product to find a doctor during the pandemic is a critical challenge that addresses urgent healthcare needs while navigating complex safety considerations. I'll approach this by first understanding the context, identifying key user segments and their pain points, proposing innovative solutions, and defining success metrics. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Would you say that's the case?

Why it matters: Helps frame the solution within company constraints Expected answer: Yes, working within Company X's ecosystem Impact on approach: Would leverage existing company resources and align with current product suite

  • Given the pandemic context, I'm assuming we're working with a tight timeline. Are we looking at a quick MVP or a more comprehensive long-term solution?

Why it matters: Determines the scope and complexity of the solution Expected answer: Quick MVP with potential for expansion Impact on approach: Focus on core features that can be rapidly deployed

  • I'm curious about any existing user research or data we might have on how people currently find doctors during the pandemic. Do we have access to such insights?

Why it matters: Informs our understanding of user behavior and pain points Expected answer: Limited data available from recent surveys Impact on approach: May need to conduct rapid user research to validate assumptions

Propose the Goal

Given the urgency of the pandemic situation, I believe our goal should be to create a user-friendly platform that quickly connects patients with available doctors while ensuring safety and minimizing the risk of virus transmission. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on telemedicine consultations, in-person appointments, or both? I'm inclined to prioritize telemedicine given the pandemic constraints, but I'd like to confirm our scope.

Based on your answers, I'll assume we're designing an MVP for a telemedicine-focused doctor finder, leveraging our company's existing healthcare ecosystem, with a goal to launch within 2-3 months.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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