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Product Management Design Question: Facebook unfriend suggestion feature concept

Asked at Meta

15 mins

Should Facebook launch a feature suggesting to "Unfriend this friend"? If yes, how should it decide which friends to suggest to unfriend?

Product Design Medium Member-only
Feature Design User Segmentation Data Analysis Social Media Tech Digital Advertising
Social Media User Engagement Feature Development Data Analytics Product Design

Introduction

The question at hand is whether Facebook should launch a feature suggesting to "Unfriend this friend" and, if so, how it should decide which friends to suggest unfriending. This is a complex product design challenge that touches on user experience, social dynamics, and data analytics. I'll approach this by first clarifying the context, then analyzing the potential benefits and risks, identifying user segments and pain points, proposing solutions, and finally discussing success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you'd like to focus on specific aspects.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is specifically for Facebook's existing product. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem and constraints. Expected answer: Yes, it's for Facebook's main platform. Impact on approach: Would leverage existing Facebook data and align with current features.

  • I'm assuming we're working with Facebook's substantial resources. Is that a fair assumption?

Why it matters: Influences the scale and complexity of potential solutions. Expected answer: Yes, we have access to significant resources. Impact on approach: Can consider more advanced AI/ML solutions if appropriate.

  • Has Facebook conducted any user research on friend list management that we can leverage?

Why it matters: Provides insight into user behavior and pain points. Expected answer: Yes, some research exists but may not be comprehensive. Impact on approach: Would inform our understanding of user needs and guide solution design.

Propose the Goal

Given Facebook's focus on meaningful social connections, I believe the goal is to help users maintain a more relevant and engaging friend network. Does this align with your vision?

Define the Scope

Should we focus on developing this feature for the mobile app initially, as that's where most user engagement occurs?

Based on the answers, I'll assume we're designing for Facebook's mobile app, with access to substantial resources and some existing user research on friend list management.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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