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Product Management Design Question: Conceptualize health features for Facebook's main app to enhance user well-being and engagement

Asked at Meta

15 mins

Design a product for health within the Facebook Blue app.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Health Tech Digital Wellness
Social Media User Engagement Facebook Product Design Health Tech

Introduction

Designing a health product within the Facebook Blue app presents an exciting opportunity to leverage the platform's massive user base and social connectivity features to promote wellness. The key challenge lies in seamlessly integrating health-focused features into the existing social media experience without disrupting core functionalities. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is specifically for Facebook's existing Blue app. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem and constraints Expected answer: Yes, it's for the existing Facebook Blue app Impact on approach: Would leverage existing Facebook features and align with current user behaviors

  • I'm assuming we have access to Facebook's vast user data and analytics. Is this a fair assumption?

Why it matters: Determines the depth of user insights we can leverage Expected answer: Yes, we have access to Facebook's user data Impact on approach: Would enable data-driven decision making and personalized health solutions

  • Are there any specific health areas or initiatives that Facebook is particularly interested in focusing on?

Why it matters: Helps narrow down the scope of potential health features Expected answer: Mental health and wellness are priority areas Impact on approach: Would focus on solutions that address mental well-being within the social media context

Propose the Goal

Given Facebook's focus on connecting people and improving well-being, I believe the goal is to integrate health-promoting features that enhance user engagement and well-being without disrupting the core social experience. Does this align with your vision?

Define the Scope

Should we focus on preventive health measures and wellness tracking for this product design challenge?

Based on the answers, I'll assume we're designing health features for the Facebook Blue app, focusing on mental well-being and preventive health, with access to Facebook's user data and analytics.

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