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Product Management Design Question: Conceptualizing an engaging financial education app for children

How will you design a product to teach Finance to kids?

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Ideation EdTech FinTech Gaming
User Experience Product Design Edtech Gamification Financial Literacy

Introduction

Designing a product to teach finance to kids is an exciting challenge that addresses a crucial need in today's society. Financial literacy is becoming increasingly important, and starting early can set children up for long-term success. I'll approach this design problem by first clarifying our objectives, understanding our users, identifying pain points, and then developing innovative solutions.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing this as a standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: Let's assume it's a standalone product. Impact on approach: We'll need to consider building from scratch, including branding and distribution strategies.

  • Given the focus on kids, I'm assuming we're targeting a specific age range. Are we looking at elementary school children, or is this for a broader age group?

Why it matters: Different age groups have vastly different learning capabilities and interests. Expected answer: Let's focus on children aged 8-12. Impact on approach: We'll tailor our content and interface to suit this age group's cognitive abilities and interests.

  • I'm curious about the delivery method. Are we considering a digital-only solution, or should we explore physical components as well?

Why it matters: This affects our product design, distribution, and cost considerations. Expected answer: Let's primarily focus on a digital solution but consider physical elements if they add significant value. Impact on approach: We'll prioritize digital design but keep an open mind for hybrid solutions.

Propose the Goal

Given our focus on teaching finance to kids, I believe our goal should be to create an engaging, educational platform that makes financial concepts accessible and fun for children aged 8-12, ultimately improving their financial literacy and decision-making skills. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a comprehensive financial education platform, or would you prefer we narrow our scope to a specific aspect of finance, such as saving or budgeting?

Based on our discussion, I'll assume we're creating a comprehensive digital platform for financial education, targeting children aged 8-12, with the primary goal of improving financial literacy in an engaging way.

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