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Product Management Design Question: Sketch of mobile app with social and investing features

What is your favorite investing (stocks, crypto, MFs) app? How would you design a social angle for this app?

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Fintech Social Media Investment
User Engagement Fintech Product Design Social Features Investing Apps

Introduction

As an experienced product leader, I'm excited to tackle this challenge of designing a social angle for an investing app. The key aspects we'll need to consider include user engagement, financial education, and community building within the context of personal finance. Let me outline my approach to this problem.

Tip

Does this sound good? I'd like to confirm if you're comfortable with this direction before we dive deeper.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a new standalone app?

Why it matters: This helps frame the solution within existing constraints or as a greenfield project. Expected answer: It's a new standalone app. Impact on approach: We'd have more flexibility in feature design but would need to consider market entry strategies.

  • Given the focus on social features, I'm assuming we're targeting a younger, tech-savvy demographic. Is this aligned with your vision, or should we consider a broader user base?

Why it matters: This impacts our user segmentation and feature prioritization. Expected answer: Yes, primarily targeting millennials and Gen Z. Impact on approach: We'd focus on mobile-first design and integrate with popular social platforms.

  • Are there any specific regulatory constraints or data privacy concerns we should be particularly aware of when adding social features to a financial app?

Why it matters: This affects our feature set and implementation approach. Expected answer: Yes, we need to comply with financial regulations and data protection laws. Impact on approach: We'd need to carefully design features that encourage social interaction without compromising financial privacy.

Propose the Goal

Given the focus on combining investing with social features, I believe our goal should be to increase user engagement and financial literacy through community-driven features. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a social layer that complements existing investing features, or are we reimagining the entire app with social at its core?

Based on your answers, I'll assume we're creating a new standalone app targeting younger investors, with a focus on adding social features that complement core investing functionality while adhering to necessary regulations.

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