What is the north star metric for Yelp?

Introduction

Determining the north star metric for Yelp requires a deep understanding of the platform's core value proposition and its strategic objectives. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Yelp is a crowd-sourced local business review and social networking platform. It allows users to search for local businesses, read and write reviews, and interact with other users. Key stakeholders include:

1. Users (consumers) - seeking reliable information about local businesses
2. Business owners - looking to attract customers and manage their online reputation
3. Advertisers - wanting to reach potential customers
4. Yelp itself - aiming to grow its user base and revenue

User flow typically involves:

1. Search for a business or category
2. Browse listings and read reviews
3. Make a decision (e.g., visit a business, make a reservation)
4. Optionally write a review after visiting

Yelp's strategy focuses on being the go-to platform for local business information and reviews. It competes with Google Reviews, TripAdvisor, and Facebook for local recommendations. Yelp is in a mature stage of its product lifecycle, focusing on maintaining its user base and expanding revenue streams.