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Product Management Design Question: Conceptualize a hobby discovery and growth platform to increase user engagement

Asked at Meta

15 mins

Develop a product for people to discover and grow their hobbies.

Product Design Medium Member-only
User Segmentation Feature Prioritization Metrics Definition EdTech Social Networking Entertainment
User Engagement Personalization Product Design Content Curation Hobby Platforms

Introduction

Developing a product for people to discover and grow their hobbies is an exciting challenge that taps into the human desire for personal growth and fulfillment. This product has the potential to enrich people's lives by helping them explore new interests and deepen existing passions. I'll approach this design challenge by first clarifying our objectives, then analyzing the market and user needs, before proposing and prioritizing solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Would you say that's the case?

Why it matters: Helps frame solution within company constraints Expected answer: No, it's a general product design challenge Impact on approach: Would focus on creating a standalone product with broader market potential

  • Given the nature of hobbies, I'm assuming we're looking at a consumer-focused product rather than an enterprise solution. Is that correct?

Why it matters: Determines target audience and potential business model Expected answer: Yes, consumer-focused Impact on approach: Would prioritize user experience and engagement over enterprise features

  • Are we working with any specific time or resource constraints for this product development?

Why it matters: Influences scope and complexity of proposed solutions Expected answer: No specific constraints, focus on the best possible solution Impact on approach: Would consider both quick wins and long-term, ambitious features

  • Do we have any existing user research or data insights about hobby discovery and growth that we can leverage?

Why it matters: Informs our understanding of user needs and behaviors Expected answer: No existing research provided Impact on approach: Would need to propose hypotheses and suggest initial research steps

Propose the Goal

Given the focus on hobby discovery and growth, I believe the goal is to create a platform that connects users with new interests and provides tools to deepen their engagement with existing hobbies. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on both discovery of new hobbies and tools for growing existing ones, or prioritize one aspect?

Based on your answers, I'll assume we're designing a consumer-focused, standalone product that addresses both hobby discovery and growth, without specific resource constraints. We'll need to conduct initial user research to validate our assumptions and inform our design decisions.

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