Why has Amobee's Brand Intelligence tool experienced a 25% decline in report generation volume since the latest software update?

Introduction

The recent 25% decline in report generation volume for Amobee's Brand Intelligence tool following a software update is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking the software update might be directly related. Could you provide more details about the nature of this update?

Why it matters: Understanding the update's scope helps pinpoint potential technical issues. Expected answer: Information about new features, backend changes, or UI modifications. Impact on approach: Guides focus on specific areas of the product affected by the update.

• I'm curious about the user segments affected. Has the decline been uniform across all user types, or are certain segments more impacted?

Why it matters: Identifies whether the issue is universal or specific to certain user groups. Expected answer: Breakdown of impact across different user segments. Impact on approach: Helps tailor solutions to most affected user groups.

• Considering potential data anomalies, has there been any change in how report generation is measured or tracked since the update?

Why it matters: Ensures the observed decline is real and not a result of measurement changes. Expected answer: Confirmation of consistent measurement methods or details of any changes. Impact on approach: Validates the problem's existence and guides data analysis.

• I'm wondering about user feedback. Have you received any specific complaints or support tickets related to report generation since the update?

Why it matters: Provides qualitative insights into user experiences and potential issues. Expected answer: Summary of user feedback or common complaints. Impact on approach: Helps correlate user experiences with quantitative data.