Introduction
Fulfillment tracking updates delayed by 12 hours is a critical issue that directly impacts customer satisfaction and trust in our e-commerce platform. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps determine if it's a new problem or a long-standing issue. Expected answer: It started about 3 days ago. Impact on approach: Recent onset suggests looking at recent changes or events.
Why it matters: Establishes the baseline for normal operations. Expected answer: Updates typically occur every 2-4 hours. Impact on approach: Confirms the severity of the delay and helps quantify the problem.
Why it matters: Helps narrow down if it's an internal issue or related to specific external partners. Expected answer: The delay is consistent across all carriers. Impact on approach: Suggests focusing on internal systems rather than carrier-specific issues.
Why it matters: Identifies potential triggers for the issue. Expected answer: A minor update was pushed to the tracking system two days ago. Impact on approach: Directs attention to recent system changes as a potential cause.
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