What factors are causing QuintoAndar's property listing views to decline by 15% week-over-week on the mobile app?

Introduction

QuintoAndar's 15% week-over-week decline in property listing views on the mobile app is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

I'll approach this problem by first clarifying key details, ruling out external factors, and then diving deep into the product, user journey, and metrics. From there, I'll form data-driven hypotheses, conduct root cause analysis, and propose a comprehensive plan for validation and resolution.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking this could be a recent change. When exactly did you first notice this 15% decline?

Why it matters: Pinpoints the timeframe for investigation. Expected answer: Within the last 1-2 weeks. Impact on approach: Narrows the scope of recent changes to examine.

• Considering user segments, I'm wondering if this affects all users equally. Have you noticed any patterns in terms of user demographics or behaviors?

Why it matters: Helps identify if it's a global issue or specific to certain user groups. Expected answer: The decline is more pronounced among newer users. Impact on approach: Focus on onboarding and new user experience if confirmed.

• Given the specificity of the metric, I'm curious about our measurement methods. Has there been any change in how we track or calculate property listing views?

Why it matters: Rules out data anomalies or tracking issues. Expected answer: No recent changes to tracking methods. Impact on approach: If changed, we'd need to investigate the data pipeline first.

• Thinking about recent updates, have there been any significant changes to the app's UI, features, or backend systems in the past month?

Why it matters: Identifies potential internal causes for the decline. Expected answer: A minor UI update was rolled out two weeks ago. Impact on approach: Would focus on analyzing the impact of this update if confirmed.