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Product Management Root Cause Analysis Question: Investigating Shopee's refund processing issues to improve customer satisfaction

Asked at Shopee

15 mins

Few customers are unable to do refund on the Shopee Platform. How would you go about finding the right cause?

Problem-Solving Data Analysis Technical Understanding E-commerce Fintech Online Retail
E-Commerce Root Cause Analysis Payment Systems Customer Experience Troubleshooting

Introduction

Addressing the issue of customers being unable to process refunds on the Shopee platform requires a systematic approach to identify and resolve the root cause. This analysis will focus on uncovering the underlying factors preventing successful refunds, considering both technical and user experience aspects. We'll examine the refund process, investigate potential bottlenecks, and develop a strategy to ensure a seamless refund experience for all customers.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development to resolve the refund processing problem on the Shopee platform.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the scope, I'm thinking this might be affecting a specific subset of users. Would you say the issue is widespread or limited to certain user segments?

Why it matters: Understanding the scope helps prioritize the investigation and resource allocation. Expected answer: The issue affects a small percentage of users across different segments. Impact on approach: A limited scope might indicate a specific technical issue rather than a systemic problem.

  • Considering recent platform changes, have there been any updates to the refund process or related systems in the past few weeks?

Why it matters: Recent changes could be directly related to the emergence of this issue. Expected answer: A minor update to the payment gateway was implemented two weeks ago. Impact on approach: This would focus our investigation on the recent changes and their potential unintended consequences.

  • Examining user behavior, are we seeing any patterns in the types of transactions or products involved in these failed refunds?

Why it matters: Patterns could reveal specific triggers or conditions causing the problem. Expected answer: The issue seems more prevalent with high-value transactions or certain product categories. Impact on approach: We'd need to investigate if there are unique handling processes for these specific cases.

  • Analyzing error logs, have we noticed any specific error messages or codes associated with these failed refunds?

Why it matters: Error messages can provide direct clues to the technical root cause. Expected answer: There's an intermittent "Transaction Processing Error" occurring in some cases. Impact on approach: This would guide our technical investigation towards specific components of the refund processing system.

  • Considering customer feedback, what are the most common complaints or descriptions from users experiencing this issue?

Why it matters: User feedback can reveal aspects of the problem not visible in our internal data. Expected answer: Users report seeing a success message but not receiving the refund in their accounts. Impact on approach: This suggests a potential disconnect between the user interface and the backend processing, narrowing our focus.

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