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Product Management Root Cause Analysis Question: Investigating sudden increase in Zoho Projects task management support tickets

Asked at Zoho

15 mins

What's causing the sudden increase in customer support tickets related to Zoho Projects' task management feature?

Problem Solving Data Analysis User Experience Design SaaS Project Management Productivity Tools
User Experience Product Metrics Root Cause Analysis Task Management Customer Support

Introduction

The sudden increase in customer support tickets related to Zoho Projects' task management feature signals a critical issue that demands immediate attention. As we delve into this problem, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Our analysis will follow a structured framework, beginning with clarifying questions to gather essential context, followed by a thorough examination of potential external factors. We'll then dissect the product's user journey, break down relevant metrics, and formulate data-driven hypotheses. Through rigorous root cause analysis and validation, we'll develop a comprehensive resolution plan that balances immediate actions with sustainable solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minute)

  • Looking at the timing, I'm thinking there might be a recent product update. Has there been any significant change to the task management feature in the past 30 days?

Why it matters: Recent changes often correlate with spikes in support tickets. Expected answer: Yes, a new UI was rolled out two weeks ago. Impact on approach: If confirmed, we'd focus on UI/UX issues and user adaptation.

  • Considering user segments, I'm wondering if this is widespread or isolated. Are we seeing this increase across all user types, or is it concentrated in a specific segment?

Why it matters: Helps narrow down if it's a general issue or specific to certain users. Expected answer: It's primarily affecting enterprise users. Impact on approach: We'd investigate enterprise-specific features or workflows.

  • Thinking about the nature of the tickets, I'm curious about the specific issues reported. What are the top three complaints in these support tickets?

Why it matters: Identifies the most pressing issues to address. Expected answer: Task assignment errors, sync problems, and notification failures. Impact on approach: We'd prioritize these specific areas in our technical investigation.

  • Considering system health, I'm wondering about our backend performance. Have we noticed any unusual server load or response time issues coinciding with this increase?

Why it matters: Rules out or confirms backend issues as a potential cause. Expected answer: No significant changes in server performance metrics. Impact on approach: If confirmed, we'd focus more on frontend or user-side issues.

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