Design a product/feature to double the customer base for Dunzo.

Certainly, I'll address the product growth problem for Dunzo using the structure and guidelines you've provided. I'll approach this as if I'm directly speaking to the interviewer in a senior product leadership interview.

Introduction

To double Dunzo's customer base, we need to develop a comprehensive growth strategy that leverages the company's strengths, addresses current limitations, and capitalizes on market opportunities. I'll outline a structured approach to achieve this ambitious goal, focusing on user acquisition, retention, and engagement.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I assume we're focusing on Dunzo's core hyperlocal delivery service. Is that correct, or are we considering expansion into new verticals?

Why it matters: This helps determine if we should focus on optimizing existing services or exploring new markets. Expected answer: Yes, focusing on the core delivery service. Impact on approach: We'll prioritize improving and scaling the current offering.

• Are we looking at a specific timeframe for doubling the customer base, such as 12 months or 24 months?

Why it matters: The timeline affects the aggressiveness of our growth strategies. Expected answer: 18-24 months. Impact on approach: We'll balance short-term tactics with longer-term strategic initiatives.

• Can you share any insights on Dunzo's current user demographics and geographic distribution?

Why it matters: This information helps identify underserved segments or regions for targeted growth. Expected answer: Primarily urban, young professionals in major Indian cities. Impact on approach: We may explore expansion to tier-2 cities or focus on increasing penetration in existing markets.

• What are Dunzo's current key performance indicators (KPIs) for user acquisition and retention?

Why it matters: Understanding current metrics helps set realistic growth targets and identify areas for improvement. Expected answer: Customer Acquisition Cost (CAC), Monthly Active Users (MAU), Retention Rate. Impact on approach: We'll focus on optimizing these metrics to drive sustainable growth.