How can CB Insights enhance its Market Sizing tool to provide more granular industry-specific data?

Introduction

To enhance CB Insights' Market Sizing tool with more granular industry-specific data, we need to dive deep into user needs, current pain points, and potential solutions. I'll outline a comprehensive approach to improve this critical feature, focusing on delivering more precise and actionable insights for our users.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking CB Insights primarily serves strategic decision-makers in various industries. Could you help me understand the primary use cases and key features of the current Market Sizing tool?

Why it matters: Determines the core value proposition and areas for improvement Expected answer: Used for market opportunity assessment, competitor analysis, and strategic planning Impact on approach: Would focus on enhancing data granularity in these specific areas

• Considering user behavior, I'm curious about how frequently users access the Market Sizing tool and what other CB Insights features they typically use in conjunction. Can you share any insights on usage patterns?

Why it matters: Helps identify integration opportunities and potential feature expansions Expected answer: Weekly usage, often combined with company profiles and industry trends Impact on approach: Would explore ways to seamlessly integrate more granular data across features

• Given the focus on improvement, I'm wondering about the current pain points users experience with the Market Sizing tool. What are the most common pieces of feedback or feature requests you've received?

Why it matters: Pinpoints specific areas for enhancement and user priorities Expected answer: Lack of industry-specific metrics, limited historical data, difficulty in customization Impact on approach: Would prioritize solutions addressing these specific pain points

• Thinking about CB Insights' broader objectives, how does enhancing the Market Sizing tool align with the company's strategic goals and data-driven initiatives?

Why it matters: Ensures proposed improvements support overall company direction Expected answer: Aligns with goals to become the go-to platform for strategic market intelligence Impact on approach: Would focus on solutions that strengthen CB Insights' competitive advantage