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Product Management Improvement Question: Enhancing user experience for Chegg Study's step-by-step solutions

Asked at Chegg

15 mins

How can we enhance the user experience of Chegg Study's step-by-step solutions?

Product Improvement Medium Member-only
User Experience Design Product Strategy Data Analysis EdTech Online Learning Higher Education
Product Strategy User Engagement EdTech Chegg UX Improvement

Introduction

To enhance the user experience of Chegg Study's step-by-step solutions, we need to dive deep into user behavior, pain points, and potential areas for improvement. I'll outline a comprehensive approach to address this challenge, focusing on user-centric solutions that align with Chegg's broader objectives.

Step 1

Clarifying Questions (5 mins)

  • Looking at Chegg Study's position in the edtech market, I'm thinking about the competitive landscape. Could you share insights on our main competitors and how our step-by-step solutions currently compare?

Why it matters: Helps identify unique selling points and areas for differentiation Expected answer: Competitors include Course Hero, Quizlet, with our solutions being more comprehensive Impact on approach: Would focus on enhancing depth and interactivity of solutions

  • Considering the diverse student user base, I'm curious about the current usage patterns. Can you provide data on the most common subjects or types of problems students seek help with through our step-by-step solutions?

Why it matters: Guides prioritization of improvement efforts Expected answer: STEM subjects dominate, with math and physics being top categories Impact on approach: Would tailor solutions to these high-demand areas first

  • Given the rapid changes in education technology, I'm interested in understanding our product's current stage. Where are we in the product lifecycle for Chegg Study's step-by-step solutions, and what key metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for growth, retention, or innovation Expected answer: Mature product with focus on increasing engagement and retention Impact on approach: Would prioritize enhancing existing features over adding new ones

  • Considering the broader Chegg ecosystem, how does improving step-by-step solutions align with the company's overall strategy and other product offerings?

Why it matters: Ensures proposed improvements support company-wide goals Expected answer: Aim to increase cross-product usage and overall subscription value Impact on approach: Would explore integration opportunities with other Chegg services

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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