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Product Management Improvement Question: Enhancing clan war engagement in Clash of Clans mobile game

How can we enhance the clan war experience in Clash of Clans?

Product Improvement Medium Member-only
Feature Improvement User Segmentation Prioritization Mobile Gaming Social Gaming Freemium
User Engagement Mobile Gaming Retention Game Design Multiplayer Strategy

Introduction

To enhance the clan war experience in Clash of Clans, we need to focus on improving engagement, fairness, and strategic depth. I'll analyze the current state, identify key pain points, and propose innovative solutions to elevate this core feature of the game.

Framework overview

I'll start by asking clarifying questions, then segment users, analyze pain points, generate solutions, evaluate and prioritize them, and finally discuss metrics for measuring success.

Step 1

Clarifying Questions (5 mins)

  • Looking at the clan war feature, I'm thinking it might be at a mature stage where player engagement could be declining. Could you help me understand where we are in the feature lifecycle and what metrics are driving this improvement initiative?

Why it matters: Determines if we focus on revitalizing existing mechanics or introducing new elements. Expected answer: Mature stage with slight decline in participation rates. Impact on approach: Would focus on refreshing core mechanics and introducing new strategic elements.

  • Considering the competitive nature of clan wars, I'm curious about the current matchmaking system. Can you share insights on how clans are currently matched and if there are any prevalent complaints about fairness?

Why it matters: Fairness is crucial for player satisfaction in competitive features. Expected answer: Matchmaking based on clan strength, with some issues in balancing inactive members. Impact on approach: Would prioritize solutions addressing matchmaking accuracy and clan activity levels.

  • Given the social aspect of clan wars, I'm wondering about the current communication and coordination tools available to clans. What features do clans currently use to strategize, and are there any notable gaps?

Why it matters: Effective communication is key to clan engagement and strategy. Expected answer: Basic in-game chat and attack planning tools, lacking advanced coordination features. Impact on approach: Would explore enhanced communication and strategic planning tools.

  • Considering the evolving mobile gaming landscape, I'm interested in understanding how clan wars fit into the broader retention strategy. What role do clan wars play in player retention compared to other features?

Why it matters: Helps prioritize improvements based on overall game health. Expected answer: Clan wars are a key retention driver, especially for mid to late-game players. Impact on approach: Would focus on solutions that cater to long-term player engagement and progression.

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