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Product Management Improvement Question: Enhancing insurance claims process for faster resolution times
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Updated Jan 22, 2025

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How might Coalition enhance its claims handling process to provide faster resolution times for policyholders?

Product Improvement Medium Member-only
Process Improvement User Experience Design Data Analysis Insurance Cybersecurity Technology
Customer Experience Process Optimization Insurtech Cybersecurity Claims Management

Introduction

To enhance Coalition's claims handling process and provide faster resolution times for policyholders, we need to conduct a comprehensive analysis of the current system, identify pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing the claims journey, and proposing data-driven improvements that align with Coalition's strategic goals.

Step 1

Clarifying Questions

  • Looking at the insurance industry context, I'm thinking Coalition might be facing challenges with claim complexity and volume. Could you help me understand the current average claim resolution time and the target we're aiming for?

Why it matters: Determines the scale of improvement needed and helps set realistic goals Expected answer: Current average is 14 days, aiming for 7 days Impact on approach: Would focus on process automation and triage systems for quick wins

  • Considering the cybersecurity focus of Coalition, I'm curious about the types of claims we're handling. What are the most common claim categories, and are there any that are particularly time-consuming?

Why it matters: Helps identify areas for targeted improvement and potential specialization Expected answer: Ransomware, data breaches, and business email compromise are most common Impact on approach: Would prioritize solutions for these specific claim types

  • Given the tech-forward nature of Coalition, I'm wondering about the current level of automation in the claims process. Can you share what steps, if any, are already automated?

Why it matters: Avoids duplicating existing efforts and identifies low-hanging fruit for improvement Expected answer: Basic claim intake is automated, but assessment and resolution are largely manual Impact on approach: Would focus on introducing AI and machine learning for claim assessment and routing

  • Thinking about the policyholder experience, I'm curious about the current communication channels and frequency during the claims process. How do we currently keep policyholders informed?

Why it matters: Identifies potential gaps in communication that might be perceived as slow resolution Expected answer: Email updates at key milestones, with phone support available Impact on approach: Would consider implementing a real-time dashboard or more frequent automated updates

Tip

At this point, I'd like to take a 1-minute break to organize my thoughts before diving into the next step.

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