How can Coinbase enhance the user experience of its mobile app?

Introduction

To enhance the user experience of Coinbase's mobile app, we need to focus on streamlining key functionalities, improving user onboarding, and addressing pain points in the cryptocurrency trading process. I'll outline a strategic approach to tackle this challenge, considering user segments, pain points, and potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at Coinbase's position in the market, I'm thinking about the app's primary use cases. Could you help me understand what are the top 3 features users engage with most frequently in the mobile app?

Why it matters: Determines which areas to prioritize for improvement Expected answer: Trading, portfolio tracking, and price alerts Impact on approach: Would focus on optimizing these core features first

• Considering the evolving crypto landscape, I'm curious about user behavior across platforms. Can you share insights on how users typically split their interaction between mobile and desktop versions of Coinbase?

Why it matters: Helps identify mobile-specific pain points and opportunities Expected answer: 70% mobile, 30% desktop usage Impact on approach: Would prioritize mobile-first solutions and cross-platform consistency

• Given the recent market volatility, I'm wondering about user retention challenges. What are the current churn rates for the mobile app, and how do they compare to industry standards?

Why it matters: Indicates whether to focus on acquisition or retention strategies Expected answer: 15% monthly churn, slightly higher than fintech average Impact on approach: Would emphasize features that increase user engagement and loyalty

• Considering Coinbase's position as a leading crypto exchange, I'm thinking about regulatory compliance. How do current and upcoming regulations impact the mobile app's feature set and user experience?

Why it matters: Determines constraints and opportunities in feature development Expected answer: Strict KYC/AML requirements, varying by region Impact on approach: Would prioritize compliance-friendly features and clear user communication