Introduction
To enhance Consensus Cloud Solutions' jSign electronic signature solution for large enterprises, we need to focus on streamlining the document signing process. This improvement will address the unique challenges faced by large organizations, such as managing high volumes of signatures, complex approval workflows, and integration with existing systems. I'll approach this by analyzing user segments, identifying pain points, generating solutions, and proposing metrics for success.
Step 1
Clarifying Questions
Why it matters: Determines if we need to optimize for high-volume, multi-party signatures or focus on simplifying individual signing experiences. Expected answer: Large enterprises often handle thousands of signatures per month, with an average of 3-5 signatories per document. Impact on approach: Would focus on batch processing and parallel signing workflows if volumes are high.
Why it matters: Identifies potential friction points in the enterprise adoption process and areas for improvement in interoperability. Expected answer: Common integration requests include CRM systems, document management platforms, and ERP solutions. API limitations in bulk operations are a frequent pain point. Impact on approach: Would prioritize expanding API capabilities and developing robust integration partnerships.
Why it matters: Ensures that our improvements align with enterprise-grade security expectations and regulatory requirements. Expected answer: jSign offers basic encryption and audit logs but lacks advanced features like customizable retention policies or industry-specific compliance certifications. Impact on approach: Would incorporate enhanced security and compliance features into the solution roadmap.
Why it matters: Helps determine if we should focus on acquisition features, retention improvements, or expanding use cases within existing customers. Expected answer: jSign has a growing enterprise customer base but faces challenges in expanding usage within organizations and competing against established players. Impact on approach: Would emphasize features that drive organization-wide adoption and differentiate from competitors.
Tip
Now that we've gathered some crucial information, let's take a brief moment to organize our thoughts before moving on to user segmentation.
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