What features could we add to Delivery Hero's app to enhance the customer's ability to customize their food orders?

Introduction

To enhance Delivery Hero's app's ability to customize food orders, we need to focus on user-centric features that provide flexibility, convenience, and personalization. I'll outline a strategic approach to identify and implement these improvements, considering user needs, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current customization options. Could you provide an overview of the existing customization features in the Delivery Hero app?

Why it matters: Helps identify gaps and improvement areas in the current offering. Expected answer: Basic customization options like add-ons, removals, and special instructions. Impact on approach: Would focus on expanding and refining existing features vs. introducing entirely new concepts.

• Considering user behavior, I'm curious about the most common customization requests. What are the top 3-5 customization types users frequently ask for?

Why it matters: Prioritizes features based on actual user demand. Expected answer: Ingredient substitutions, portion size adjustments, and dietary restriction accommodations. Impact on approach: Would tailor solutions to address the most requested customizations first.

• Regarding product lifecycle and company alignment, where does enhancing customization fit into Delivery Hero's broader strategy? Are we looking to differentiate from competitors or respond to specific user feedback?

Why it matters: Aligns product improvements with overall company goals. Expected answer: Responding to user feedback and aiming to increase order value and frequency. Impact on approach: Would focus on features that both satisfy users and drive key business metrics.

• Considering external factors, how has the competitive landscape evolved in terms of order customization? Are there any standout features from competitors we should be aware of?

Why it matters: Ensures our solution is competitive and potentially industry-leading. Expected answer: Some competitors have introduced AI-powered recommendations and visual customization tools. Impact on approach: Would incorporate innovative technologies while addressing unique user needs.