How can we enhance Groww's portfolio tracking feature to provide more actionable insights?

Introduction

To enhance Groww's portfolio tracking feature and provide more actionable insights, we need to deeply understand our users' needs, pain points, and the current market landscape. I'll approach this challenge by first clarifying key aspects of the product, then segmenting our users, analyzing pain points, generating solutions, and finally evaluating and prioritizing these solutions. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at Groww's position in the fintech space, I'm thinking about the competitive landscape. Could you share insights on how our portfolio tracking feature compares to major competitors like Zerodha or Upstox?

Why it matters: Helps identify unique selling points and areas for improvement Expected answer: We're on par with basic features but lag in advanced analytics Impact on approach: Would focus on differentiation and advanced capabilities

• Considering the evolving needs of investors, I'm curious about our user base composition. What's the current split between beginner investors and more experienced traders using our platform?

Why it matters: Determines the complexity level of insights we should provide Expected answer: 60% beginners, 40% experienced Impact on approach: Would need to balance simplicity with depth of insights

• Given the importance of data in financial decision-making, I'm wondering about our data sources and integration capabilities. How comprehensive is our current data ecosystem, and do we have any partnerships with financial data providers?

Why it matters: Influences the depth and breadth of insights we can offer Expected answer: Basic market data available, limited partnerships Impact on approach: Would explore expanding data sources and partnerships

• Considering the mobile-first nature of many fintech products, I'm interested in understanding our cross-platform usage. What percentage of our users primarily use the mobile app versus the web platform for portfolio tracking?

Why it matters: Guides the focus of our improvement efforts Expected answer: 70% mobile, 30% web Impact on approach: Would prioritize mobile experience while ensuring consistency across platforms