How can Just Eat Takeaway enhance the restaurant search filters to help users find exactly what they're craving?

Introduction

To enhance Just Eat Takeaway's restaurant search filters and help users find exactly what they're craving, we need to dive deep into user behavior, pain points, and innovative solutions. I'll approach this challenge by first clarifying the context, then analyzing user segments and their journey, identifying key pain points, generating solutions, and finally prioritizing and measuring the impact of our improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at the current market dynamics, I'm thinking about the competitive landscape. Could you share insights on how Just Eat Takeaway's search functionality compares to major competitors like Uber Eats or DoorDash?

Why it matters: Helps identify unique opportunities and areas for differentiation Expected answer: We're on par with basic filters but lacking in advanced search capabilities Impact on approach: Would focus on innovative, unique features to set us apart

• Considering user behavior patterns, I'm curious about cross-platform usage. Can you tell me about the distribution of searches across mobile apps, desktop, and potentially voice assistants?

Why it matters: Influences the design and prioritization of filter improvements Expected answer: Mobile dominates with 70% usage, desktop at 25%, and emerging voice search at 5% Impact on approach: Would prioritize mobile-first design while considering cross-platform consistency

• Thinking about the product lifecycle, where does the search functionality stand? Are we looking at an initial overhaul or iterative improvements to an established feature?

Why it matters: Determines the scope and ambition of our improvements Expected answer: Established feature requiring significant updates to meet evolving user needs Impact on approach: Would balance quick wins with longer-term structural improvements

• Regarding company alignment, what are the key business metrics driving this initiative? Are we focusing more on user acquisition, retention, or order value increase?

Why it matters: Ensures our solution aligns with broader business objectives Expected answer: Primary focus on increasing order frequency and average order value Impact on approach: Would prioritize features that encourage exploration and upselling