What features could be added to Kahoot's question editor to enhance the quiz creation process?

Introduction

To enhance Kahoot's question editor and improve the quiz creation process, we need to focus on user-centric features that streamline workflow, boost engagement, and elevate the overall quality of quizzes. I'll outline a strategic approach to identify and prioritize these improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at Kahoot's position in the edtech market, I'm thinking about the primary use cases. Could you help me understand if we're primarily focusing on educational institutions, corporate training, or a broader audience?

Why it matters: Determines the complexity and type of features we should prioritize. Expected answer: Primarily educational institutions, with growing corporate segment. Impact on approach: Would balance ease-of-use with advanced features for educators.

• Considering user behavior, I'm curious about cross-platform usage. Are users primarily creating quizzes on desktop and presenting on mobile, or is there significant mobile quiz creation?

Why it matters: Influences the design and feature set for different platforms. Expected answer: Majority of creation on desktop, but increasing mobile usage. Impact on approach: Would prioritize responsive design and cross-platform consistency.

• Thinking about Kahoot's product lifecycle, where are we in terms of market penetration and user growth? Are we looking to expand our user base or focus on retention and engagement of existing users?

Why it matters: Guides whether to focus on new user onboarding or advanced features for power users. Expected answer: Strong market position, shifting focus to user retention and engagement. Impact on approach: Would emphasize features that deepen user engagement and satisfaction.

• Regarding company alignment, what are the key metrics driving this improvement initiative? Are we looking at quiz creation time, quiz quality, or user engagement during presentations?

Why it matters: Ensures our solutions align with broader company objectives. Expected answer: Focus on quiz quality and user engagement during presentations. Impact on approach: Would prioritize features that enhance quiz content and interactivity.