Introduction
To enhance Kuda Bank's savings goals feature and motivate users to save more, we need to take a comprehensive approach that addresses user needs, pain points, and behavioral motivators. I'll outline a strategic plan to improve this feature, focusing on user segmentation, pain point analysis, solution generation, and measurement.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the specific needs and motivations we should address Expected answer: Young urban professionals, ages 25-35, focusing on major life purchases Impact on approach: Would tailor solutions to life stage-specific savings goals
Why it matters: Helps identify if low engagement is a core issue to address Expected answer: Users interact with savings goals weekly, lower than daily account check-ins Impact on approach: Would focus on increasing feature visibility and daily relevance
Why it matters: Influences whether we focus on refinement or education/onboarding Expected answer: Feature is 6 months old with moderate adoption but room for growth Impact on approach: Would balance optimization with increased awareness and education
Why it matters: Ensures our solutions align with broader business objectives Expected answer: Primary focus on increasing average savings per user and retention Impact on approach: Would prioritize solutions that directly impact savings amounts and long-term engagement
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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