How can we enhance Luno's mobile app user interface to simplify cryptocurrency trading for beginners?

Introduction

To enhance Luno's mobile app user interface for simplifying cryptocurrency trading for beginners, we need to focus on creating an intuitive, educational, and confidence-building experience. I'll analyze the current state, identify key pain points, and propose targeted solutions to improve the user experience for novice traders.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Luno might be targeting a specific demographic of new crypto enthusiasts. Could you help me understand who our primary target audience is for this improvement initiative?

Why it matters: Determines the level of simplification and educational content needed Expected answer: Young professionals (25-35) interested in crypto but with limited trading experience Impact on approach: Would focus on balancing simplicity with enough depth to engage and retain users

• Considering user behavior, I'm curious about the most common actions beginners take when they first open the app. What are the top 3-5 features or actions new users typically engage with?

Why it matters: Helps prioritize which areas of the UI to focus on for improvement Expected answer: Account creation, viewing crypto prices, and making small purchases Impact on approach: Would emphasize streamlining these core actions and providing guidance around them

• Regarding pain points and market position, I'm wondering how Luno currently compares to competitors in terms of ease of use for beginners. Where do we stand, and what specific areas have users reported as confusing or difficult?

Why it matters: Identifies key differentiation opportunities and critical pain points to address Expected answer: Middle of the pack, with users struggling with understanding trading pairs and order types Impact on approach: Would focus on innovative ways to explain complex concepts and simplify order placement

• Thinking about company alignment, I'm curious about the key metrics driving this improvement initiative. Are we primarily focused on increasing user acquisition, improving retention, or boosting trading volume?

Why it matters: Aligns solution with broader business objectives Expected answer: Improving 30-day retention rates and increasing average trade frequency for new users Impact on approach: Would prioritize features that encourage regular engagement and build user confidence over time