Introduction
To enhance PhonePe's QR code payment experience for small businesses, we need to focus on streamlining the process, improving reliability, and adding value-added features. I'll analyze the current user journey, identify pain points, and propose innovative solutions to address these challenges.
Step 1
Clarifying Questions (5 mins)
Why it matters: Different business types may have unique needs and pain points. Expected answer: Primarily retail shops, street vendors, and small service providers. Impact on approach: Would tailor solutions to address specific use cases for each segment.
Why it matters: Helps understand the potential impact and prioritize improvements. Expected answer: 30% of transactions, with daily usage for most businesses. Impact on approach: Would focus on increasing adoption and frequency if numbers are low.
Why it matters: Directly informs the areas we need to address in our solution. Expected answer: Transaction speed, payment confirmation, and reconciliation difficulties. Impact on approach: Would prioritize solutions targeting these specific pain points.
Why it matters: Helps identify areas for differentiation and improvement. Expected answer: Strong market share but facing increased competition from newer entrants. Impact on approach: Would focus on innovative features to maintain competitive edge.
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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