Introduction
To enhance SAG-AFTRA's contract negotiation process for fairer compensation of voice actors in video games, we need to analyze the current landscape, identify key pain points, and develop innovative solutions. I'll approach this by examining stakeholders, user segments, pain points, and potential improvements, keeping in mind the unique challenges of the gaming industry and the evolving role of voice actors.
Step 1
Clarifying Questions (5 mins)
Why it matters: Helps understand if current contracts are keeping pace with industry changes. Expected answer: Increased demand for voice work, but compensation hasn't scaled proportionally. Impact on approach: Would focus on modernizing compensation structures to reflect current industry realities.
Why it matters: Determines if a one-size-fits-all approach is being used or if there's room for more nuanced contracts. Expected answer: Limited differentiation, primarily based on studio size rather than project type. Impact on approach: Would explore creating more flexible, project-specific contract templates.
Why it matters: Identifies potential gaps in current contracts that may not fully value multi-faceted performances. Expected answer: Separate contracts for voice and motion capture, often leading to undervaluation of combined work. Impact on approach: Would focus on developing integrated contracts that recognize the full scope of an actor's contribution.
Why it matters: Helps identify if voice actors are receiving fair compensation for ongoing game sales and rereleases. Expected answer: Limited or no residual structure for most video game projects. Impact on approach: Would explore implementing a fair residual system adapted to the gaming industry's unique characteristics.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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