Introduction
To enhance the user experience of Wasoko's mobile ordering app, we need to conduct a comprehensive analysis of our current product, user base, and market position. I'll approach this challenge by examining key user segments, identifying pain points, generating innovative solutions, and proposing a strategic implementation plan. Let's dive in.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the focus of our UX improvements and feature prioritization Expected answer: Primarily small retailers ordering weekly or bi-weekly Impact on approach: Would focus on streamlining frequent, bulk ordering processes
Why it matters: Influences the complexity and design of features we can implement Expected answer: 60% smartphone, 40% feature phone users Impact on approach: Would need to ensure core functionality works well on both device types
Why it matters: Helps identify areas for differentiation and improvement Expected answer: Middle of the pack, with room for improvement in order tracking and inventory management Impact on approach: Would focus on enhancing these specific areas to gain a competitive edge
Why it matters: Determines our ability to measure the impact of UX improvements Expected answer: Basic metrics like daily active users, order frequency, and cart abandonment rate Impact on approach: Would suggest implementing more advanced analytics to guide our UX enhancements
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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