How can we enhance the user experience of Wasoko's mobile ordering app?

Introduction

To enhance the user experience of Wasoko's mobile ordering app, we need to conduct a comprehensive analysis of our current product, user base, and market position. I'll approach this challenge by examining key user segments, identifying pain points, generating innovative solutions, and proposing a strategic implementation plan. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at Wasoko's position as a B2B e-commerce platform, I'm thinking our primary users are likely small to medium-sized retailers. Could you confirm our target user base and their typical ordering patterns?

Why it matters: Determines the focus of our UX improvements and feature prioritization Expected answer: Primarily small retailers ordering weekly or bi-weekly Impact on approach: Would focus on streamlining frequent, bulk ordering processes

• Considering the mobile-first approach in emerging markets, I'm curious about our users' device preferences. What's the breakdown between smartphone and feature phone usage among our customers?

Why it matters: Influences the complexity and design of features we can implement Expected answer: 60% smartphone, 40% feature phone users Impact on approach: Would need to ensure core functionality works well on both device types

• Given the competitive landscape in B2B e-commerce, I'm wondering about our current market position. How does our mobile app compare to competitors in terms of user satisfaction and feature set?

Why it matters: Helps identify areas for differentiation and improvement Expected answer: Middle of the pack, with room for improvement in order tracking and inventory management Impact on approach: Would focus on enhancing these specific areas to gain a competitive edge

• Considering the potential for data-driven improvements, I'm curious about our current analytics capabilities. What key metrics are we currently tracking for app usage and user behavior?

Why it matters: Determines our ability to measure the impact of UX improvements Expected answer: Basic metrics like daily active users, order frequency, and cart abandonment rate Impact on approach: Would suggest implementing more advanced analytics to guide our UX enhancements