Introduction
To enhance the user interface of WiGroup's mobile payment app and increase customer engagement, we need to take a comprehensive approach that addresses user needs, pain points, and market trends. I'll outline a strategic plan to improve the app's UI, focusing on key user segments and their specific requirements.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we focus on retention or acquisition strategies Expected answer: Primarily young professionals in urban areas, using the app for daily transactions Impact on approach: Would tailor UI improvements to suit this demographic's preferences and habits
Why it matters: Influences UI design decisions for different screen sizes and interaction models Expected answer: Predominantly smartphone usage, with growing smartwatch adoption Impact on approach: Would prioritize smartphone UI optimization while considering smartwatch integration
Why it matters: Helps identify immediate areas for improvement in the UI Expected answer: Slow load times, confusing transaction history, difficulty adding new payment methods Impact on approach: Would focus on streamlining these specific areas in the UI redesign
Why it matters: Ensures our UI improvements align with broader business objectives Expected answer: Increase in daily active users, transaction frequency, and user retention rates Impact on approach: Would design UI elements that specifically target these metrics
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