How can we enhance Zapper's portfolio tracking to provide more actionable insights for users?

Introduction

To enhance Zapper's portfolio tracking and provide more actionable insights for users, we need to dive deep into user behavior, pain points, and market trends. I'll outline a comprehensive approach to improve this critical feature, focusing on user-centric solutions that drive engagement and value.

Step 1

Clarifying Questions

• Looking at Zapper's position in the DeFi space, I'm curious about our current user base composition. Could you share some insights into the breakdown between retail investors, institutional users, and DeFi power users?

Why it matters: This will help us tailor our solutions to the most impactful user segments. Expected answer: A mix of 60% retail, 30% DeFi power users, and 10% institutional. Impact on approach: If there's a high percentage of retail users, we might focus on simplifying complex DeFi concepts.

• Considering the rapidly evolving DeFi landscape, I'm wondering about our users' cross-chain activities. What percentage of our users are actively managing portfolios across multiple blockchains?

Why it matters: This impacts the complexity of our portfolio tracking solutions. Expected answer: About 40% of users are active across multiple chains. Impact on approach: A high percentage would push us towards more sophisticated cross-chain tracking features.

• Given the recent market volatility, I'm interested in understanding how our users' behavior has changed. Have we seen shifts in the frequency of portfolio checks or the types of insights users are seeking?

Why it matters: This helps us align our improvements with current user needs and market conditions. Expected answer: Users are checking more frequently and seeking more risk management insights. Impact on approach: We might prioritize real-time alerts and risk analysis features.

• Considering Zapper's current product lifecycle stage, what are the key metrics driving this improvement initiative? Are we focusing more on user acquisition, retention, or monetization?

Why it matters: This will help us align our solutions with Zapper's broader business objectives. Expected answer: We're prioritizing user retention and increasing time spent on the platform. Impact on approach: We would focus on engagement-driving features and personalized insights.